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7 sets, 2 spots, 1 day for motion, 1 day stills, 3 day production. This Beekeepers Naturals brand refresh was looking for a vibrant playful contemporary vision that could manifest the brand's goals into strong dynamic visuals. Bridging the gap between nature and science and modernizing the medicine cabinet resonated with Archer, and she enthusiastically took on the challenge. She brought her fresh perspective and holds similar values to Beekeeper's mantra - save the bees!  This one was a match made in heaven, or the hive, and the creative process was full of collaboration and hiveminds.

Credits

Director/Photographer Kristyna Archer
Client Beekeepers Naturals
Agency UNCOMMON
Production Design Sallie Falls
DP Fio Occhipinti