Minute Maid came out with a brand-new delicious product- Minute Maid Smoothie Makers!  We created beautifully juicy and playful videos illustrating how simple it is to use Minute Maid Smoothie Makers, and that it's a perfect healthy choice for a family on-the-go.  Just POUR, add ICE, and BLEND!  It was a fun integrated launch capturing videos and stills, with lots of confetti.

Credits

Director Kristyna Archer
Client Minute Maid
Agency Anomaly LA
Production Vacation Theory
Set Designer Amy Taylor