Naked Juice's "However you Healthy" integrated digital campaign is all about the small positive choices you make in life, that add up to a big impact.  iCrossing wanted to create juicy colorful worlds that pay homage to each flavor featuring relatable people that are not gym-rats - you know like the rest of us. They came to the right place.  

Credits

Director Kristyna Archer
Client Naked Juice
Agency iCrossing
Production MNML
Post Production Utopic
Set Designer Mark Dupra
Wardrobe Stylist Courtney Rust