BBDO was looking for a director savvy with matchcuts, that embodied a playful style, and could extrapolate a colorful compelling story with limited time and information - a fast-paced first-person POV experience through our SKIPPY Squeeze hands! They came to the right place. The attention to detail in achieving the Vaporwave lighting in various indoor and outdoor was something Archer obsessed over. In a 3 day production and 2 day of shooting, all the scenes were crafted in studio, with some movie magic. Favorite part - our singing flytrap cameo. Doesn't get better than that.