Thimble Insurance is truly disrupting the insurance industry with its progressive and relevant business approach- why pay for insurance when you don't need it!  This launch campaign needed to underscore the ridiculousness of the old ways with charm, kitsch, quirk, and irony to set the tone of the Thimble brand, which was a perfect match for Archer's absurdist point of view. Plus the need for match-cuts throughout the Don't Use Thimble script between talents actions as well as the Thimble light from scene to scene, was a technicality that Archer thrives in and obsesses over the details, planning out the strategy to suit each composition naturally. 

Credits


Director 
Kristyna Archer
Client Thimble Insurance
Agency Red Antler
Production ABC Projects
DP Sam Wootton
Set Designer Tim Ferro